Internet and Businesses Online

The basics of an internet business plan are largely the same for a physical business as well as an internet business. The difference if any will revolve around the emphasis on some components and certain components being deleted from the scope of the plan. The following discussion will help you understand these differences.
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1. Create an executive summary
This section will summaries the entire plan into a page or two giving out the salient points for a quick study. The emphasis obviously will be on how the business can benefit from the vast potential of the internet and how it would help in bolstering the bottom-line. Your cash flow projections will highlight the fact that payment for goods and services often precede delivery and therefore, its impact on working capital should be emphasized in the internet marketing business plan.
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2. Describing your business
The products or services that the business proposes to handle are described in this section of the plan for your online business. When information products are the subject matter of consideration, go that extra mile in explaining the benefits of the segment. This is essential because every reader may not be familiar with information products or the internet itself. Your presentation should steer clear of technicalities and jargon so that it is understood easily by every one.
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3. What are the marketing plans?
There must be a well structured marketing plan for every business to prosper. Therefore, your internet business plan should deal with this section in great length with supporting facts and figures. Comprehensive discussions on competition, advertising, target market, logistics (if your business involves moving physical goods to customers) and pricing (where an option exists). The effort should focus on convincing the readers that you have deep knowledge of the products supplemented by a high degree of business acumen.